AI search: Are there lots of mentions? Ratio mentions/cited pages? AI Score? Which LLM cites more the website?
AI search shows very high visibility with 164K+ mentions versus 20.8K cited pages, indicating a strong mentions-to-citations ratio. The AI visibility score is excellent at 85 and ChatGPT is the LLM that cites the website most.
SEO: Authority score good or not? Is Organic traffic high? Paid traffic? Nb of referencing domains and backlinks? Ratio between the two? Nb of organic keywords?
From an SEO perspective, the authority score of 76 is excellent, Organic traffic is very high at 10.5M visits and Paid traffic is strong but clearly secondary to organic at 1.2M visits.
The site has a large number of referring domains at 32.5K and an extremely large backlink profile at 9.4M. The backlinks-to-domains ratio is very high, showing deep link coverage. The website ranks for a very large number of organic keywords at around 1M.
Competitor Keywords Overview
Number of top 3 / Top 10 / Top 100 keywords?
Top organic keyword position?
Keyword intent repartition?
What does it say about the strategy?
The website has a very large number of top keywords, with strong visibility across Top 3, Top 10, and Top 100 positions, reflecting broad dominance in organic search. The top organic keywords consistently rank in position one, showing maximal SERP control on brand and product terms.
Keyword intent is well balanced, with informational intent leading at 38.8%, followed by transactional at 29% and commercial at 23.7%. This distribution indicates a strategy focused on brand authority at the awareness stage while strongly capturing high-intent commercial and transactional demand.
Referring domains and backlinks:
How much are they today? Ratio nb of ref domains / backlinks? How did they evolve during the past year?
Today, the website has around 32.5K referring domains and roughly 9.4M backlinks.
The ratio between backlinks and referring domains is extremely high, indicating very deep link saturation per domain. Over the past year, referring domains have gradually declined from close to 39K to around 32.5K, while backlinks dropped initially, then peaked near 10M before declining again recently.
Competitors :
who are they? What’s their traffic / organic keywords count? What does it say about the website position in the market?
The main organic competitors are bobswatches.com, luxurywatchesusa.com, swisswatchexpo.com, watchguys.com, and watchguynyc.com, all operating in the luxury pre-owned watch market.
These competitors typically generate far lower organic traffic and rank for significantly fewer organic keywords, generally ranging from around 25K to 160K keywords. Compared to them, the website stands clearly above the market with more than 300K organic keywords and substantially higher organic traffic. This gap shows a dominant market position, reflecting much stronger brand authority, broader visibility, and leadership in organic search within the luxury watch segment.
Cartier SEO / GEO Overview : Benjamin
AI search: Are there lots of mentions? Ratio mentions/cited pages? AI Score? Which LLM cites more the website?
The site is mentioned a lot, and each cited page gets several mentions. The AI visibility score is high. Among all models, Gemini cites the website the most.
SEO: Authority score good or not? Is Organic traffic high? Paid traffic? Nb of referencing domains and backlinks? Ratio between the two? Nb of organic keywords?
The authority score is very good. Organic traffic is very high, while paid traffic is low. The site has many referring domains and a huge number of backlinks. The number of organic keywords is also very large.
Competitor Keywords Overview
Number of top 3 / Top 10 / Top 100 keywords?
Top organic keyword position?
Keyword intent repartition?
What does it say about the strategy?
The competitor ranks on a lot of keywords. They have many in the Top 3, even more in the Top 10, and a very large number in the Top 100. This shows strong overall visibility.Their main organic keywords are in position 1, especially for branded searches. They clearly dominate their brand terms. The keyword intent mix is balanced, but most of the traffic comes from navigational and transactional searches. Informational and commercial intents are present but smaller. Overall, this means the competitor’s strategy focuses on brand strength and conversions. They capture users who already know the brand or are ready to buy, and they maintain wide visibility across many keywords.
Referring domains and backlinks:
Referring domains and backlinks: How much are they today? Ratio nb of ref domains / backlinks? How did they evolve during the past year?
Today, the site has about 28.5K referring domains and around 2.4M backlinks.
The ratio shows that the site has many more backlinks than domains, which is normal for a big website.Over the past year, both numbers have gone down.
Referring domains dropped from around 36K, and backlinks fell from about 4.4M.
In short: both metrics are decreasing, even if the total volume is still strong.
Competitors : who are they? What’s their traffic / organic keywords count? What does it say about the website position in the market?
The main competitors are mayors.com, 58facettes.com, betteridge.com, watchesofswitzerland.com, and grayandsons.com.
Each of them has a decent number of organic keywords, but they all stay far below your website. Their keyword ranges go from about 12K to 51K, depending on the competitor.In terms of traffic and visibility, they are all much smaller. On the competitive map, your website is the one with the highest traffic and the largest keyword footprint. This means your website is clearly the strongest player in the market. You have more reach, more visibility, and more SEO power than all competitors combined.
They compete with each other, but none of them come close to your overall position.